November Car Sales to Prosper from Black Friday

PR Newswire

Accord­ing to Kel­ley Blue Book, new-vehi­cle sales will rise 3.6 per­cent year-over-year, with Gen­er­al Motors set to show the great­est gain for the month.

Find out more about the Kel­ley Blue Book fore­cast for Novem­ber 2013.

New-vehi­cle sales are expect­ed to improve 3.6 per­cent year-over-year in Novem­ber to a total of near­ly 1.19 mil­lion units, accord­ing to Kel­ley Blue Book, the lead­ing provider of new and used car infor­ma­tion.  Fears of a vehi­cle sale hang­over fol­low­ing the gov­ern­ment shut­down in Octo­ber turned out to be large­ly overblown as con­sumers showed no hes­i­ta­tion head­ing out to the deal­er­ship in Novem­ber.

Key High­lights for Esti­mat­ed Novem­ber 2013 Sales Fore­cast:

  • In Novem­ber, new light-vehi­cle sales, includ­ing fleet, are expect­ed to hit 1,185,000 units, up 3.6 per­cent from Novem­ber 2012 and down 1.7 per­cent from Octo­ber 2013.
  • The sea­son­al­ly adjust­ed annu­al rate (SAAR) for Novem­ber 2013 is esti­mat­ed to be 15.6 mil­lion, up from 15.3 mil­lion in Novem­ber 2012 and up from 15.2 mil­lion in Octo­ber 2013.
  • Retail sales are expect­ed to account for 83 per­cent of vol­ume in Novem­ber 2013.

Gen­er­al Motors is expect­ed to receive a strong push in Novem­ber, thanks to high demand for a host of redesigned mod­els across its prod­uct port­fo­lio.

“The Chevro­let Sil­ver­a­do and GMC Sier­ra should have sol­id growth, as demand for pick­ups con­tin­ues with the strength in the real estate mar­ket,” said Gutier­rez.  “Sol­id gains also are expect­ed for Cadil­lac and Buick, as con­sumers con­tin­ue to look to the new Cadil­lac ATS, XTS and Buick Encore as legit­i­mate com­peti­tors to tra­di­tion­al lux­u­ry play­ers, such as BMW and Mer­cedes-Benz.”

Fur­ther aid­ing the manufacturer’s per­for­mance this month will be Black Fri­day deals, which will allow con­sumers to receive employ­ee pric­ing for a vari­ety of Gen­er­al Motors’ vehi­cles.




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