Jumpstart Automotive and Autobytel Join Forces

Autobytel Press Release

By join­ing Jumpstart’s Automotive’s port­fo­lio of dig­i­tal auto­mo­tive pub­lish­ers, Auto­by­tel will reach a large audi­ence and expand its rev­enue oppor­tu­ni­ty by out­sourc­ing its ad sales func­tion.

Learn more about the rela­tion­ship that will ben­e­fit both com­pa­nies.

Jump­start Auto­mo­tive Group, an expert auto­mo­tive mar­ket­ing and adver­tis­ing com­pa­ny, and Auto­by­tel (Nas­daq: ABTL), the com­pa­ny ded­i­cat­ed to help­ing con­sumers and deal­ers con­nect online, today announced that Auto­by­tel has joined Jumpstart’s port­fo­lio of dig­i­tal auto­mo­tive pub­lish­ers.

Through this rela­tion­ship, Jump­start now reach­es 26 mil­lion unique vis­i­tors each month.  Auto­by­tel ben­e­fits from an expand­ed adver­tis­ing rev­enue oppor­tu­ni­ty by out­sourc­ing its ad sales func­tion.

“Both Jump­start and Auto­by­tel have a long and suc­cess­ful his­to­ry in the dig­i­tal auto­mo­tive space, so it makes per­fect sense for us to work togeth­er to help auto mar­keters sell more cars,” said Nick Mataraz­zo, chief exec­u­tive offi­cer of Jump­start.  “Auto­by­tel is a great addi­tion to our port­fo­lio and fur­ther strength­ens our posi­tion as the high­est per­form­ing, most diverse audi­ence in autos.”

“Jump­start has a great rep­u­ta­tion in the mar­ket­place and has built sol­id auto­mo­tive brand rela­tion­ships that should enhance our abil­i­ty to meet the auto industry’s online mar­ket­ing and adver­tis­ing needs,” said Jeff Coats, pres­i­dent and chief exec­u­tive offi­cer of Auto­by­tel.  “By out­sourc­ing our ad sales func­tion, we are bet­ter able to focus on our core busi­ness of deliv­er­ing high-con­vert­ing leads to our deal­er and man­u­fac­tur­er cus­tomers.  Jump­start suc­cess­ful­ly rep­re­sents adver­tis­ing cam­paigns for every major auto brand, and was a nat­ur­al fit for our busi­ness.  We’re pleased to be work­ing togeth­er to help devel­op lead­ing mar­ket­ing pro­grams.”

In addi­tion to its com­mit­ment of pro­vid­ing inno­v­a­tive solu­tions for con­sumers buy­ing vehi­cles and auto man­u­fac­tur­ers and deal­ers sell­ing vehi­cles, Auto­by­tel offers new and used vehi­cle research, reviews, car list­ings, buy­ing guides, shop­ping tools and auto financ­ing advice.  The com­pa­ny recent­ly announced a strate­gic invest­ment in AutoWeb, an inno­v­a­tive pay-per-click adver­tis­ing mar­ket­place, as well as the acqui­si­tion of Advanced Mobile to pro­vide lead­ing mobile capa­bil­i­ties to auto man­u­fac­tur­ers and deal­er­ships.

 

 

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