By joining Jumpstart’s Automotive’s portfolio of digital automotive publishers, Autobytel will reach a large audience and expand its revenue opportunity by outsourcing its ad sales function.
Learn more about the relationship that will benefit both companies.
Jumpstart Automotive Group, an expert automotive marketing and advertising company, and Autobytel (Nasdaq: ABTL), the company dedicated to helping consumers and dealers connect online, today announced that Autobytel has joined Jumpstart’s portfolio of digital automotive publishers.
Through this relationship, Jumpstart now reaches 26 million unique visitors each month. Autobytel benefits from an expanded advertising revenue opportunity by outsourcing its ad sales function.
“Both Jumpstart and Autobytel have a long and successful history in the digital automotive space, so it makes perfect sense for us to work together to help auto marketers sell more cars,” said Nick Matarazzo, chief executive officer of Jumpstart. “Autobytel is a great addition to our portfolio and further strengthens our position as the highest performing, most diverse audience in autos.”
“Jumpstart has a great reputation in the marketplace and has built solid automotive brand relationships that should enhance our ability to meet the auto industry’s online marketing and advertising needs,” said Jeff Coats, president and chief executive officer of Autobytel. “By outsourcing our ad sales function, we are better able to focus on our core business of delivering high-converting leads to our dealer and manufacturer customers. Jumpstart successfully represents advertising campaigns for every major auto brand, and was a natural fit for our business. We’re pleased to be working together to help develop leading marketing programs.”
In addition to its commitment of providing innovative solutions for consumers buying vehicles and auto manufacturers and dealers selling vehicles, Autobytel offers new and used vehicle research, reviews, car listings, buying guides, shopping tools and auto financing advice. The company recently announced a strategic investment in AutoWeb, an innovative pay-per-click advertising marketplace, as well as the acquisition of Advanced Mobile to provide leading mobile capabilities to auto manufacturers and dealerships.