Ryan Dicken, the CEI Group’s Midwest regional sales manager, will explain how traditional fleet communications differ from targeted safety messages that are disseminated to specific subgroups of fleet drivers and their managers. His presentation, “Impacting Driver Safety through Microtargeted Communications,” will be taking place on November 19 at the Wisconsin chapter of the NAFA Fleet Management Association. It will be held at the Western Lakes Golf Club in Pewaukee, WI.
Dicken joined CEI in 2012 from Union Leasing. His experience also includes four years at Donlen Corporation, where had been a vice president of business development, and four years at Enterprise Rent-A-Car. For more information about the Wisconsin chapter of the NAFA Fleet Management Association please visit this site.