CEI Group’s Ryan Dicken Speaking on Microtargeted Communications

Ryan Dick­en, the CEI Group’s Mid­west region­al sales man­ag­er, will explain how tra­di­tion­al fleet com­mu­ni­ca­tions dif­fer from tar­get­ed safe­ty mes­sages that are dis­sem­i­nat­ed to spe­cif­ic sub­groups of fleet dri­vers and their man­agers. His pre­sen­ta­tion, “Impact­ing Dri­ver Safe­ty through Micro­tar­get­ed Com­mu­ni­ca­tions,” will be tak­ing place on Novem­ber 19 at the Wis­con­sin chap­ter of the NAFA Fleet Man­age­ment Asso­ci­a­tion. It will be held at the West­ern Lakes Golf Club in Pewau­kee, WI.

Dick­en joined CEI in 2012 from Union Leas­ing.  His expe­ri­ence also includes four years at Donlen Cor­po­ra­tion, where had been a vice pres­i­dent of busi­ness devel­op­ment, and four years at Enter­prise Rent-A-Car. For more infor­ma­tion about the Wis­con­sin chap­ter of the NAFA Fleet Man­age­ment Asso­ci­a­tion please vis­it this site.



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