Dealertrack Adds 2 More Web-based Solutions

Business Wire

Deal­er­track, a provider of cus­tomer rela­tion­ship man­age­ment (CRM) and mar­ket­ing solu­tions, announces acqui­si­tion of Cus­tomer Focused Mar­ket­ing, Inc. (CFM) and  VIN­tek to aid auto­mo­tive deal­ers.

Find out more about the acquired com­pa­nies and what they can do for deal­ers.

Deal­er­track (Nas­daq: TRAK) today announced the com­ple­tion of its acqui­si­tions of Cus­tomer Focused Mar­ket­ing, Inc. (CFM), a provider of cus­tomer rela­tion­ship man­age­ment (CRM) and mar­ket­ing ser­vices, and VIN­tek, a provider of auto­mo­tive col­lat­er­al man­age­ment, elec­tron­ic lien and title (ELT) and con­sumer auto­mo­tive finance pro­cess­ing ser­vices.

CFM, estab­lished in 1997 and head­quar­tered in Irv­ing, Texas, pro­vides con­sumer mar­ket­ing and man­age­ment ser­vices to auto­mo­tive deal­ers across the Unit­ed States. Its offer­ings include a num­ber of ser­vices and tech­nol­o­gy tools to help auto­mo­tive deal­er­ships bet­ter man­age every aspect of the cus­tomer rela­tion­ship, includ­ing prospect, sales, ser­vice and data­base mar­ket­ing and com­mu­ni­ca­tions. The agree­ment to acquire CFM was announced on August 27, 2013.

Estab­lished in 1990, Philadel­phia-based VIN­tek is a leader in deliv­er­ing com­pre­hen­sive ELT and col­lat­er­al man­age­ment ser­vices to more than 3,000 banks, auto­mo­tive finance com­pa­nies and cred­it unions in the Unit­ed States. The com­pa­ny offers a num­ber of indus­try-lead­ing ser­vices and solu­tions, includ­ing elec­tron­ic vehi­cle title, tag and tax pro­cess­ing ser­vices, and eSignature/ eCon­tract­ing solu­tions sup­port­ing the on-line clos­ing of auto­mo­tive loans. The agree­ment to acquire VIN­tek was announced on Sep­tem­ber 23, 2013.

Details of the finan­cial impact of these trans­ac­tions are expect­ed to be dis­cussed as part of the Dealertrack’s third-quar­ter earn­ings con­fer­ence call in ear­ly Novem­ber. For the full announce­ment press releas­es, click here for the Deal­er­track Press Room.




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