Dealertrack, a provider of customer relationship management (CRM) and marketing solutions, announces acquisition of Customer Focused Marketing, Inc. (CFM) and VINtek to aid automotive dealers.
Find out more about the acquired companies and what they can do for dealers.
Dealertrack (Nasdaq: TRAK) today announced the completion of its acquisitions of Customer Focused Marketing, Inc. (CFM), a provider of customer relationship management (CRM) and marketing services, and VINtek, a provider of automotive collateral management, electronic lien and title (ELT) and consumer automotive finance processing services.
CFM, established in 1997 and headquartered in Irving, Texas, provides consumer marketing and management services to automotive dealers across the United States. Its offerings include a number of services and technology tools to help automotive dealerships better manage every aspect of the customer relationship, including prospect, sales, service and database marketing and communications. The agreement to acquire CFM was announced on August 27, 2013.
Established in 1990, Philadelphia-based VINtek is a leader in delivering comprehensive ELT and collateral management services to more than 3,000 banks, automotive finance companies and credit unions in the United States. The company offers a number of industry-leading services and solutions, including electronic vehicle title, tag and tax processing services, and eSignature/ eContracting solutions supporting the on-line closing of automotive loans. The agreement to acquire VINtek was announced on September 23, 2013.
Details of the financial impact of these transactions are expected to be discussed as part of the Dealertrack’s third-quarter earnings conference call in early November. For the full announcement press releases, click here for the Dealertrack Press Room.