Reynolds and Reynolds has acquired IMN, Inc., the digital marketing company that delivers branded newsletters and content for automotive dealers and other markets.
Find out more about what the acquisition will mean for ReyRey.
IMN will be added to Reynolds’ digital marketing and advertising services for the automotive industry, immediately enabling Reynolds to expand its offerings, as well as build on IMN’s broader customer base to expand beyond automotive into new vertical markets.
“IMN is a leader in digital marketing platforms and proprietary content,” said Robert Burnett, senior vice president of Corporate Development for Reynolds and Reynolds. “With their depth of automotive expertise, IMN has built an impressive track record of helping dealers communicate effectively with customers and prospects to drive sales and service revenues, and to change the customer experience with the dealership. Combining their strengths with ours is a perfect fit.”
Burnett also added that IMN has developed an extensive customer base in the direct selling, banking, credit union, insurance, technology, and franchise industries. As a result, the acquisition provides Reynolds the opportunity to grow the company’s marketing services and digital technology within these markets.
IMN is known for Loyalty Driver® for Automotive, the most widely used newsletter and content service for automotive dealerships. More than 2,000 dealerships nationwide currently use these branded newsletters, which combine OEM-specific content with lifestyle, destination, maintenance and other general interest topics.
With IMN’s analytics, dealers are able to track click-through and open rates, obtain insight into customers’ engagement with specific content, and take advantage of advanced reporting features to follow newsletter-influenced sales and scheduled appointments for test drives and service. In addition, IMN recently introduced Loyalty Driver Premier™ for Automotive, which merges consumer behavioral data with transactional data, providing unique insights to automotive marketers and brands.
“Because our products consistently deliver ROI to our customers, we have developed trusted partnerships with the automotive industry’s largest OEMs who rely on our proven offerings,” said Ben Levitan, chairman and CEO of IMN.