Reynolds Makes Good Use of Newly-Acquired IMN

Reynolds and Reynolds

Reynolds and Reynolds has acquired IMN, Inc., the dig­i­tal mar­ket­ing com­pa­ny that deliv­ers brand­ed newslet­ters and con­tent for auto­mo­tive deal­ers and oth­er mar­kets.

Find out more about what the acqui­si­tion will mean for ReyRey.

IMN will be added to Reynolds’ dig­i­tal mar­ket­ing and adver­tis­ing ser­vices for the auto­mo­tive indus­try, imme­di­ate­ly enabling Reynolds to expand its offer­ings, as well as build on IMN’s broad­er cus­tomer base to expand beyond auto­mo­tive into new ver­ti­cal mar­kets.

“IMN is a leader in dig­i­tal mar­ket­ing plat­forms and pro­pri­etary con­tent,” said Robert Bur­nett, senior vice pres­i­dent of Cor­po­rate Devel­op­ment for Reynolds and Reynolds. “With their depth of auto­mo­tive exper­tise, IMN has built an impres­sive track record of help­ing deal­ers com­mu­ni­cate effec­tive­ly with cus­tomers and prospects to dri­ve sales and ser­vice rev­enues, and to change the cus­tomer expe­ri­ence with the deal­er­ship. Com­bin­ing their strengths with ours is a per­fect fit.”

Bur­nett also added that IMN has devel­oped an exten­sive cus­tomer base in the direct sell­ing, bank­ing, cred­it union, insur­ance, tech­nol­o­gy, and fran­chise indus­tries. As a result, the acqui­si­tion pro­vides Reynolds the oppor­tu­ni­ty to grow the company’s mar­ket­ing ser­vices and dig­i­tal tech­nol­o­gy with­in these mar­kets.

IMN is known for Loy­al­ty Dri­ver® for Auto­mo­tive, the most wide­ly used newslet­ter and con­tent ser­vice for auto­mo­tive deal­er­ships. More than 2,000 deal­er­ships nation­wide cur­rent­ly use these brand­ed newslet­ters, which com­bine OEM-spe­cif­ic con­tent with lifestyle, des­ti­na­tion, main­te­nance and oth­er gen­er­al inter­est top­ics.

With IMN’s ana­lyt­ics, deal­ers are able to track click-through and open rates, obtain insight into cus­tomers’ engage­ment with spe­cif­ic con­tent, and take advan­tage of advanced report­ing fea­tures to fol­low newslet­ter-influ­enced sales and sched­uled appoint­ments for test dri­ves and ser­vice. In addi­tion, IMN recent­ly intro­duced Loy­al­ty Dri­ver Pre­mier for Auto­mo­tive, which merges con­sumer behav­ioral data with trans­ac­tion­al data, pro­vid­ing unique insights to auto­mo­tive mar­keters and brands.

“Because our prod­ucts con­sis­tent­ly deliv­er ROI to our cus­tomers, we have devel­oped trust­ed part­ner­ships with the auto­mo­tive industry’s largest OEMs who rely on our proven offer­ings,” said Ben Lev­i­tan, chair­man and CEO of IMN.






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