Mercedes-Benz Takes Huge ACSI Leap

Auto Remarketing

Last year Mer­cedes-Benz was in a tie for 7th place, and this year Mer­cedes-Benz took the lead in the Amer­i­can Cus­tomer Sat­is­fac­tion Index rank­ings in the 2013 Auto Indus­try report.

Find out more about the win­ners in the brand-by-brand rank­ings.

In a tie for sev­enth last year, Mer­cedes-Benz boost­ed its cus­tomer sat­is­fac­tion score by 4 per­cent and took the lead in the Amer­i­can Cus­tomer Sat­is­fac­tion Index rank­ings, which were released today.

The 2013 Auto Indus­try report from ACSI mea­sures how sat­is­fied cus­tomers are with dif­fer­ent name­plates that run the gamut from domes­tic to import and lux­u­ry to main­stream.

Lux­u­ry brands have once again grabbed the top perch in the rank­ings, with Mer­cedes tak­ing the No. 1 spot with an ACSI bench­mark of 88 out of 100. Last year, Lin­coln had the top billing with a score of 90.

Earn­ing the No. 2 spot again this year is Lexus, which received a score of 87.  Three Japan­ese main­stream brands — Sub­aru, Toy­ota and Hon­da — were in a tie for the third-place spot (86).

Hon­da, in par­tic­u­lar, saw a 4-per­cent rise.

Next up were the two domes­tic badges — GMC and Cadil­lac — that ranked above the indus­try aver­age. Each scored an 85, with GMC gain­ing 6 per­cent from last year to reach this lev­el.

Over­all, the indus­try aver­age was 83. This was down from 1.2 per­cent from last year, end­ing two con­sec­u­tive years of improve­ment.

ACSI points out that this decrease in sat­is­fac­tion has occurred at the same time that new-vehi­cle sales have sky­rock­et­ed.

The brand-by-brand rank­ings are:

Mer­cedes-Benz: 88
Lexus: 87
Sub­aru, Toy­ota, Hon­da: 86
GMC, Cadil­lac: 85
Volk­swa­gen: 84
Indus­try Aver­age: 83
Acu­ra, Chrysler, Ford, Nis­san: 83
BMW, Buick, Hyundai, Kia, Maz­da: 82
Jeep: 80
Chevro­let, Dodge: 79



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