KBB: August Sales on Track for Record Full-Year

PR Newswire

New-vehi­cle sales for August are expect­ed to record dou­ble-dig­it gains, putting the indus­try on track for 15.6 mil­lion units sold this year, accord­ing to the lat­est infor­ma­tion from Kel­ley Blue Book.

Get the facts and fig­ures from Kel­ley Blue Book on what’s hot in August.

New-vehi­cle sales are expect­ed improve 13.6 per­cent in August 2013 to a total of 1.46 mil­lion units, accord­ing to Kel­ley Blue Book www.kbb.com, the lead­ing provider of new and used car infor­ma­tion. While afford­able financ­ing and gen­er­ous incen­tive offers con­tin­ue to more than off­set any down­side risk asso­ci­at­ed with steadi­ly ris­ing aver­age trans­ac­tion prices, low sup­ply con­tin­ues to impede the growth of major automak­ers such as Ford, Sub­aru and Hyundai. Giv­en cur­rent mar­ket con­di­tions, Kel­ley Blue Book believes that sales will remain on track to hit 15.6 mil­lion units in 2013.

Key High­lights for Esti­mat­ed August 2013 Sales Fore­cast:

  • In August, new light-vehi­cle sales, includ­ing fleet, are expect­ed to hit 1,460,000 units, up 13.6 per­cent from August 2012 and up 11.0 per­cent from July 2013.
  • The sea­son­al­ly adjust­ed annu­al rate (SAAR) for August 2013 is esti­mat­ed to be 15.6 mil­lion, up from 14.5 mil­lion in August 2012 and down from 15.8 mil­lion in July 2013.
  • Retail sales are expect­ed to account for 86 per­cent of total sales in August 2013.

Hon­da has enjoyed tremen­dous growth so far this year, with sales up more than 8.4 per­cent year-to-date through July, thanks to the suc­cess of the redesigned Accord, Civic and CR-V.

“Most automak­ers are see­ing dou­ble-dig­it sales increas­es com­pared to last year as retail sales remain a bright spot, even with more new mod­els enter­ing the mar­ket,” said Alec Gutier­rez, senior ana­lyst at Kel­ley Blue Book. “Sub­aru con­tin­ues to shine, esti­mat­ed to be up 30 per­cent this month even with capac­i­ty con­straints, and Hon­da once again has one of the strongest year-over-year growths. On the oth­er hand, Ford could have been up dou­ble dig­its, but has been ham­pered with pro­duc­tion issues from both the Escape and Fusion.”





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