Brian Geitner, President, NextGear Capital

Strat­egy & Com­pany Mis­sion: What are now the basic strat­egy and mis­sion of the com­pa­ny?

Our mis­sion at NextGear Cap­i­tal is to cre­ate and encour­age sim­ple solu­tions that help our cus­tomers grow and suc­ceed.

Our strat­e­gy for accom­plish­ing this is to invest in the lat­est tech­nolo­gies to help cus­tomers embrace a more effi­cient busi­ness mod­el. In addi­tion, each cus­tomer is paired with an Account Exec­u­tive and sup­port team that car­ries indus­try cre­den­tials. These high­ly trained employ­ees bring val­ue and pas­sion to the mis­sion of help­ing our cus­tomers reach their goals.


Mar­ket­ing Objec­tives for 2013 and beyond: What are the focused sales and mar­ket­ing objec­tives for your com­pany in the next year?

Our mar­ket­ing objec­tives cen­ter upon reach­ing out to each NextGear Cap­i­tal cus­tomer and inform­ing them about the resources and staff we have ded­i­cat­ed to assist them. We are still “fresh” off the merg­er of MAFS and DSC, so find­ing our “voice” and shar­ing our pas­sions may take the remain­der of this year.


Mar­ket Oppor­tu­ni­ties Ahead in 2013: What do you see as your company’s biggest oppor­tu­ni­ties in the next year?

We fore­see many new mar­ket oppor­tu­ni­ties in our future. NextGear Cap­i­tal will active­ly reach out to all stages of the remar­ket­ing cycle with its finan­cial prod­ucts and ser­vices. This will take time and will def­i­nite­ly begin in 2014.


Man­age­ment Chal­lenges this year and last: What are the major or spe­cific chal­lenges for your man­age­ment team in 2013?

We always see man­age­ment chal­lenges more as man­age­ment “oppor­tu­ni­ties.” Our great­est oppor­tu­ni­ty this year is bring­ing togeth­er two rep­utable and robust port­fo­lios onto one oper­a­tional and tech­no­log­i­cal plat­form. This allows NextGear Cap­i­tal to offer its prod­ucts and ser­vices con­sis­tent­ly through­out the nation. In addi­tion, all cus­tomers will have a new tool set to help with their day-to-day oper­a­tions.


Indus­try and Mar­ket Sit­u­a­tion 2013: What is your assess­ment of the auto­mo­tive mar­ket and the indus­try right now?

Our indus­try is a very dynam­ic one, and the mar­ket sit­u­a­tion is primed for con­tin­ued growth and devel­op­ment. New vehi­cle man­u­fac­tur­ing looks very good, pac­ing a SAAR of just under 16,000,000 units. Used sales are point­ed in the right direc­tion with slight YOY growth, and con­sumer paper deal­ers have excel­lent growth at 8%+. Unfor­tu­nate­ly, our indus­try is caught in the mid­dle (help­ing to guide the econ­o­my, but also still being guid­ed by it). I see more of the same for next year.


Most Sig­nif­i­cant Accom­plish­ment: What has been your company’s biggest accom­plish­ment in the past year?

We have had many sig­nif­i­cant accom­plish­ments dur­ing this year. We are very proud of bring­ing MAFS and DSC togeth­er under the NextGear Cap­i­tal brand. We have been over­whelmed with all the pos­i­tive feed­back from our cus­tomers and indus­try part­ners.

NextGear Cap­i­tal is tak­ing lend­ing to the next lev­el with strong invest­ments in train­ing, tech­nol­o­gy and indus­try part­ner­ships. Our pas­sion for our indus­try is only rivaled by our pas­sion for our customer’s suc­cess.


BIO: Bri­an Geit­ner, Pres­i­dent, NextGear Cap­i­tal

Bri­an Geit­ner leads the strate­gic plan­ning of NextGear Cap­i­tal. His vision for NextGear Cap­i­tal focus­es on pro­vid­ing unequaled ser­vice, world-class tech­no­log­i­cal tools and sim­ple solu­tions for deal­er and auc­tion cus­tomers.

Geitner’s career in the auto­mo­tive indus­try began at GMAC. He joined Auto­mo­tive Finance Cor­po­ra­tion in1993, and in 2005 he co-found­ed Deal­er Ser­vices Cor­po­ra­tion as the company’s Chief Oper­at­ing Offi­cer, even­tu­al­ly becom­ing Pres­i­dent.

Bri­an holds a Bach­e­lor of Sci­ence degree from Blooms­burg Uni­ver­si­ty.


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