Strategy & Company Mission: What are now the basic strategy and mission of the company?
Our mission at NextGear Capital is to create and encourage simple solutions that help our customers grow and succeed.
Our strategy for accomplishing this is to invest in the latest technologies to help customers embrace a more efficient business model. In addition, each customer is paired with an Account Executive and support team that carries industry credentials. These highly trained employees bring value and passion to the mission of helping our customers reach their goals.
Marketing Objectives for 2013 and beyond: What are the focused sales and marketing objectives for your company in the next year?
Our marketing objectives center upon reaching out to each NextGear Capital customer and informing them about the resources and staff we have dedicated to assist them. We are still “fresh” off the merger of MAFS and DSC, so finding our “voice” and sharing our passions may take the remainder of this year.
Market Opportunities Ahead in 2013: What do you see as your company’s biggest opportunities in the next year?
We foresee many new market opportunities in our future. NextGear Capital will actively reach out to all stages of the remarketing cycle with its financial products and services. This will take time and will definitely begin in 2014.
Management Challenges this year and last: What are the major or specific challenges for your management team in 2013?
We always see management challenges more as management “opportunities.” Our greatest opportunity this year is bringing together two reputable and robust portfolios onto one operational and technological platform. This allows NextGear Capital to offer its products and services consistently throughout the nation. In addition, all customers will have a new tool set to help with their day-to-day operations.
Industry and Market Situation 2013: What is your assessment of the automotive market and the industry right now?
Our industry is a very dynamic one, and the market situation is primed for continued growth and development. New vehicle manufacturing looks very good, pacing a SAAR of just under 16,000,000 units. Used sales are pointed in the right direction with slight YOY growth, and consumer paper dealers have excellent growth at 8%+. Unfortunately, our industry is caught in the middle (helping to guide the economy, but also still being guided by it). I see more of the same for next year.
Most Significant Accomplishment: What has been your company’s biggest accomplishment in the past year?
We have had many significant accomplishments during this year. We are very proud of bringing MAFS and DSC together under the NextGear Capital brand. We have been overwhelmed with all the positive feedback from our customers and industry partners.
NextGear Capital is taking lending to the next level with strong investments in training, technology and industry partnerships. Our passion for our industry is only rivaled by our passion for our customer’s success.
BIO: Brian Geitner, President, NextGear Capital
Brian Geitner leads the strategic planning of NextGear Capital. His vision for NextGear Capital focuses on providing unequaled service, world-class technological tools and simple solutions for dealer and auction customers.
Geitner’s career in the automotive industry began at GMAC. He joined Automotive Finance Corporation in1993, and in 2005 he co-founded Dealer Services Corporation as the company’s Chief Operating Officer, eventually becoming President.
Brian holds a Bachelor of Science degree from Bloomsburg University.