Mike Carlson Motor Company (MCMC), Fort Worth, Texas, was established in 1968 and is Texas’ largest independent family-owned car dealership with 7 BHPH locations, more than 1,500 vehicles in inventory, and 250,000+ vehicles sold since 1968.
Before implementing the AutoRaptor Customer Relationship Management (CRM) system, the dealer managers and the entire staff at MCMC were using paper to log customer contact information. Needless to say, they had a very poor handle on customers, tracking and follow-up. They wanted to eliminate paperwork and give managers the ability to see what traffic looked like, analyze marketing performance and ensure that effective follow-up was being done.
William Carlson, manager of information systems at MCMC, explains that implementing AutoRator CRM was so important because “dealer managers need to know what traffic looks like at each location, and then determine where the sales are coming from. The benefits were astounding, including the following:
- Eliminating the clutter
- More tools to do the job
- More up-sheet connection sales and training
Says Carlson: “One of the biggest reasons we decided to implement AutoRaptor CRM is the state of the used car market being what it is. We need to squeeze every ounce of business out of the traffic coming in the door.”
- Elimination of paper at the desk and a streamlined process for managing customer information and follow-up
- Dealer managers gain a clear view into the activity of the sales associates to ensure effective follow up is being made on every lead
- Increased ROI by ensuring that sales are not lost due to lack of follow up