As remar­ket­ing experts have been telling us, mobile phones have become a wide­ly used tool for pow­er­ful­ly man­ag­ing the process. It’s become a lot more than just find­ing used vehi­cle pric­ing val­u­a­tions. First­Look Sys­tems has tak­en a step for­ward by launch­ing its First­Look iPhone App, which helps retail­ers improve vis­i­bil­i­ty and deci­sion mak­ing on pur­chas­es from any­where on the lot or at the auc­tion.

Here’s ways that deal­ers are using this app:

1. Access­ing the com­pre­hen­sive vehi­cle mar­ket data­base instant­ly and deter­min­ing how much to bid for trades and pur­chas­es.
2. Mak­ing faster and more effec­tive appraisals from any­where on the lot.
3. It comes with advanced fea­tures like a Vin Scan­ner that scans a vehicle’s bar­code direct­ly from the mobile device.
4. Book Val­ues – and that includes Kel­ley Blue Book, Black Book, NADA Used Car Guide, and Galves.
5. Pric­ing, which inte­grates with FirstLook’s inno­v­a­tive PING pric­ing tool.
6. Vehi­cle His­to­ry Reports with Car­Fax and AutoCheck.

There’s also a desk­top inte­gra­tion that syn­chro­nizes direct­ly with FirstLook’s desk­top sys­tem. You can find First­Look Mobile for down­load at the iTunes store; it’s com­pat­i­ble with Apple iOS 5 and iOS 6. Sup­port for Android is expect­ed to come out in Fall 2013.

“The First­Look iPhone App empow­ers auto retail­ers with instant access to our exten­sive vehi­cle and mar­ket data­base direct­ly from their mobile device; help­ing them make faster and more effec­tive appraisals from any­where on the lot,” says Jeff Sum­mers, CEO of First­Look Sys­tems. The com­pa­ny is known for being a leader in Retail Per­for­mance Man­age­ment (RPM) soft­ware, and has been work­ing with thou­sands of auto­mo­tive retail­ers achieve bet­ter results from their pre-owned retail oper­a­tions.