Consumer Confidence is Back!

The auto indus­try is reap­ing the ben­e­fits as more con­sumers are turn­ing into car shop­pers and buy­ers.

In fact, AutoTrader.com has expe­ri­enced dou­ble-dig­it growth year-over-year in the num­ber of unique vis­i­tors com­ing to the site, with the mobile prop­er­ties see­ing the high­est per­cent­age of growth.

The dou­ble-dig­it growth to AutoTrader.com in April and May was in part dri­ven by a robust online and tra­di­tion­al mar­ket­ing plan, keep­ing AutoTrader.com top-of-mind for con­sumers.

Among the high­lights of the plan were:

• A major pres­ence through­out the NBA Play­offs on TNT, which includ­ed NBA Tip-Off pre­sent­ed by AutoTrader.com, TV spots, bill­boards, court­side sig­nage and the “NBA Dri­ve To The Finals Fan­ta­sy Game Pre­sent­ed by AutoTrader.com” pro­mo­tion.

• An  AutoTrader.com expert appear­ance on the hit day­time talk show, The Talk, dur­ing which we shared car shop­ping tips and gave away a car to one lucky audi­ence mem­ber.

• The launch of AutoTrader.com’s new car radio cam­paign, in which we blan­ket­ed all local mar­kets across the coun­try.

• A large dig­i­tal cam­paign includ­ing SEM, social, mobile, video and rich media, as well as a YouTube mobile takeover in April.

In May, near­ly two mil­lion unique vis­i­tors inter­act­ed with the AutoTrader.com mobile site and app, which rep­re­sents a 37 per­cent increase over the mobile traf­fic record­ed in May 2012. Traf­fic to the core site was up 15 per­cent over the same peri­od in 2012, bring­ing AutoTrader.com’s total unique vis­i­tors to just over 17.5 mil­lion, a 17 per­cent increase over 2012. The strong traf­fic in May was pre­ced­ed by an equal­ly strong April, in which the site also expe­ri­enced dou­ble-dig­it growth across the board.

AutoTrader.com cur­rent­ly has a few mobile appli­ca­tions avail­able for con­sumers: a car shop­ping app for iPhone and Android devices, as well as the “Cars & Reviews” app for the iPad.

To stay con­nect­ed to the lat­est news and infor­ma­tion, vis­it the AutoTrader.com. 

 

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