In fact, AutoTrader.com has experienced double-digit growth year-over-year in the number of unique visitors coming to the site, with the mobile properties seeing the highest percentage of growth.
The double-digit growth to AutoTrader.com in April and May was in part driven by a robust online and traditional marketing plan, keeping AutoTrader.com top-of-mind for consumers.
Among the highlights of the plan were:
• A major presence throughout the NBA Playoffs on TNT, which included NBA Tip-Off presented by AutoTrader.com, TV spots, billboards, courtside signage and the “NBA Drive To The Finals Fantasy Game Presented by AutoTrader.com” promotion.
• An AutoTrader.com expert appearance on the hit daytime talk show, The Talk, during which we shared car shopping tips and gave away a car to one lucky audience member.
• The launch of AutoTrader.com’s new car radio campaign, in which we blanketed all local markets across the country.
• A large digital campaign including SEM, social, mobile, video and rich media, as well as a YouTube mobile takeover in April.
In May, nearly two million unique visitors interacted with the AutoTrader.com mobile site and app, which represents a 37 percent increase over the mobile traffic recorded in May 2012. Traffic to the core site was up 15 percent over the same period in 2012, bringing AutoTrader.com’s total unique visitors to just over 17.5 million, a 17 percent increase over 2012. The strong traffic in May was preceded by an equally strong April, in which the site also experienced double-digit growth across the board.
AutoTrader.com currently has a few mobile applications available for consumers: a car shopping app for iPhone and Android devices, as well as the “Cars & Reviews” app for the iPad.
To stay connected to the latest news and information, visit the AutoTrader.com.