OEM Update: BMW’s First EV Will be Pricey

Bloomberg News

BMW plans to offer the i3, the lux­u­ry-car maker’s first elec­tric vehi­cle, in the U.S., to debut for the first time next week simul­ta­ne­ous­ly in New York, Lon­don and Bei­jing.

Find out what the hefty BMW i3 start­ing price in the U.S. will be.

Bay­erische Motoren Werk AG will offer the i3, the lux­u­ry-car maker’s first elec­tric vehi­cle, start­ing at $41,350 in the U.S., 27 per­cent more than the base ver­sion of the best-sell­ing 3-Series sedan.

The car will cost 34,950 euros ($46,000) in Ger­many, where it will be avail­able as of Novem­ber, the Munich-based com­pa­ny said in a state­ment today. Buy­ers in the U.S. will also have to pay a $925 trans­port fee for the car.

BMW, the world’s biggest mak­er of lux­u­ry vehi­cles, will show the mod­el for the first time on July 29 at simul­ta­ne­ous events in New York, Lon­don and Bei­jing. BMW has invest­ed 600 mil­lion euros in pro­duc­tion facil­i­ties for the car, includ­ing build­ing a new fac­to­ry in Moses Lake, Wash­ing­ton, that makes car­bon fiber for the pas­sen­ger cell.

By design­ing the vehi­cle specif­i­cal­ly for elec­tric pow­er, BMW is seek­ing to gain an edge over fel­low Ger­man car­mak­ers. Cur­rent­ly, an elec­tric ver­sion of Daim­ler AG’s Smart two-seater is the only avail­able bat­tery-pow­ered vehi­cle from a Ger­man man­u­fac­tur­er.  Volk­swa­gen AG plans to start mar­ket­ing the E-Golf hatch­back by the end of the year.

BMW will offer addi­tion­al ser­vices such as at-home charg­ing sta­tions and car shar­ing to ease con­cerns about the lim­it­ed range of the vehi­cle. The com­pa­ny plans to sell the i3 through the Inter­net, sales peo­ple that vis­it cus­tomers in their homes and through select deal­ers.





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