Who Will Win Service and Parts Battle: OEMs and Dealers or Aftermarket?

• Vehi­cle con­nec­tiv­i­ty sys­tems are start­ing to play a key role in auto­mo­tive ser­vice and parts – but the big ques­tion will be: Who wins?

• The race is on between OEMs and their deal­er net­works ver­sus after­mar­ket ser­vice and parts to part­ner with the con­sumer, said Vehcon CEO Fred Blumer.

• Blumer, a telem­at­ics expert and for­mer top exec­u­tive at Hugh­es Telem­at­ics, was the keynote speak­er at AAIA’s 2013 After­mar­ket eFo­rum, along with execs from Del­phi, UPS, and eBay.

• OEMs claim own­er­ship of most all the data gen­er­at­ed by embed­ded telem­at­ics sys­tems – deal­ers are first in line to get repair and main­te­nance data.

• “With­in the next 10 to 15 years – unless the auto­mo­tive after­mar­ket devel­ops an effec­tive response – they will be shut out of the ser­vice mar­ket sig­nif­i­cant­ly,” Blumer said.

• Blumer described how an embed­ded vehi­cle diag­nos­tics sys­tem sends data pack­ets back to the OEM’s cus­tomer rela­tion­ship man­age­ment (CRM) sys­tem.

• CRM sys­tem ana­lyzes data – email is trig­gered on reg­u­lar main­te­nance or an emer­gency need, send­ing con­sumers direct­ly to OEM deal­ers.

• Most OEM embed­ded sys­tems come at an ongo­ing price to the con­sumer.

• “The cost to the con­sumer is cash, as many of these sys­tems have month­ly fees; con­trol, as con­sumers’ rights to their own data grad­u­al­ly are erod­ed; and choice, as con­sumers may have got­ten a bet­ter deal by going some­where else for ser­vice,” Blumer said.

• Key is to part­ner with the con­sumer, accord­ing to Blumer – encour­ages after­mar­ket to pro­vide alter­na­tive, attrac­tive options to OEM sys­tems.

• Con­sumers will real­ize the val­ue of their data and seek to uti­lize it to their ben­e­fit – he thinks usage-based insur­ance (UBI) is an exam­ple of a win-win for both insur­ance car­ri­er and con­sumer.

Source: Vehcon, Inc.



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