Hyundai Making Telematics More of Car Ownership Experience with Assurance Connected Care

SITUATION:

  • All new Blue Link-equipped telem­at­ics that ser­vice Hyundai vehi­cles is now stan­dard in car own­er­ship with three years of com­pli­men­ta­ry Assur­ance Con­nect­ed Care ser­vice.
  • Assur­ance Con­nect­ed Care is pro­mot­ed in ad cam­paign sound­tracked by remix of reg­gae icon Bob Marley’s icon­ic track, “Three Lit­tle Birds” (….”Don’t wor­ry…. Cause every lit­tle thing’s gonna be alright…”). Dri­vers are free from their wor­ries includ­ing hav­ing road­side assis­tance come to their res­cue.
  • Announced at 2013 New York Inter­na­tion­al Auto Show in March, Assur­ance Con­nect­ed Care is pow­ered by the automaker’s Blue Link telem­at­ics plat­form, which now has enrolled over 400,000 sub­scribers.
  • Hyundai says Assur­ance Con­nect­ed Care makes it the only non-pre­mi­um automak­er to offer a com­plete pack­age of com­pli­men­ta­ry safe­ty and car care ser­vices to its own­ers.

SIGNIFICANCE:

  • Updates to Blue Link pack­ag­ing and pric­ing also will take effect with intro­duc­tion of Assur­ance Con­nect­ed Care.
  • Own­ers of Blue Link-equipped vehi­cles with active Assur­ance Con­nect­ed Care ser­vice will have the option to upgrade at a reduced price, mak­ing fea­tures such as remotes start, stolen vehi­cle recov­ery and turn by turn nav­i­ga­tion an even bet­ter val­ue.
  • Assur­ance Con­nect­ed Care is suite of safe­ty and car care fea­tures pro­vid­ing Hyundai own­ers with free proac­tive ser­vices includ­ing auto­mat­ic col­li­sion noti­fi­ca­tion, SOS emer­gency assis­tance, enhanced road­side assis­tance, month­ly vehi­cle diag­nos­tics reports and main­te­nance alerts.
  • “This new suite of Assur­ance fea­tures allows dri­vers to feel safe and secure and enjoy a wor­ry-free car own­er­ship expe­ri­ence,” said Bar­ry Rat­zlaff, Direc­tor of Cus­tomer Con­nect, Hyundai Motor Amer­i­ca. “With a sim­ple press of a but­ton in the vehi­cle, Blue Link agents are avail­able 24/7/365 to help in emer­gen­cies or to sched­ule car care.”

Source: Hyundai

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