Tony Albertson at NCM Associates provided tips on how to sell more pre-owned vehicles to CBT News. Here’s his experience on the marketing front….
Try to create your own pre-owned vehicle branding strategy and advertising theme
Dedicate funds that drive shoppers to your web site
Determine your best internet lead provider sources and grow them
Do at least three “Pre-Owned Vehicle Events” every year
Find your niche in your pre-owned market and become the best at it
Internet Sales Presence:
Be sure your vehicle presentation is the best in class on your web site
Standardize the photos; pick a great backdrop and use it every time
Make web browsing easy for customers – ask some seniors, spouses, and teens to shop your site; entire inventory one click deep
Determine your disposal strategy for retail off-brand products; retail or wholesale?
Have a “Last Chance” section on your display area
Can you “E-tail” on eBay?