New Pickup Trucks Coming to Chevy and GMC

The Detroit Bureau - April 16, 2013

Gen­er­al Motors is count­ing down for the launch of two new pick­up trucks for Chevro­let and GMC for 2015 in the mid­size seg­ment.

Get more infor­ma­tion on all-new mid­size Chevy and GMC pick­ups.

GM hopes to buck the indus­try trend that has seen a sharp decline in demand for small trucks in recent years – and led both­Chrysler and Ford to aban­don the once lucra­tive mar­ket seg­ment. The mak­er intends to tar­get buy­ers who want some­thing sporti­er and more fuel-effi­cient than cur­rent full-size offer­ings like the Chevro­let Sil­ver­a­do, said Mark Reuss, pres­i­dent of GM’s North Amer­i­can oper­a­tions.

But Reuss also promised that the small­er pick­ups will main­tain most of the capa­bil­i­ties of their full-size sib­lings.

It remains to be seen what names the two new mod­els will get.  There’s a good chance GM plan­ners will opt for some­thing entire­ly new rather than pick­ing up the Chevro­let and GMC name­plates the mak­er stopped pro­duc­ing last year.

“Don’t think of them as (Chevro­let) Canyon and (GMC) Col­orado replace­ments because they’re not,” said Reuss, dur­ing an indus­try break­fast mark­ing the start of the annu­al Soci­ety of Auto­mo­tive Engi­neers con­fer­ence in Detroit. “We’re research­ing the names as we do any new prod­ucts to see where the lega­cy names are, do they mean some­thing to peo­ple.”

That would sug­gest GM is quote open to using entire­ly new names that would give the com­pa­ny the chance to com­plete­ly repo­si­tion the new trucks. With­out com­pe­ti­tion from Ford and Chrysler, the all-new Chevy and GMC offer­ings would have a clean­er shot at the Japan­ese imports that now dom­i­nate the seg­ment, the Toy­ota Taco­ma and Nis­san Fron­tier.

Crit­i­cal­ly, Reuss promised that there will be far more dif­fer­en­ti­a­tion between the Chevro­let and GMC mod­els than ever before. That extends to not only their basic design but also the way they will be mar­ket­ed.




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