Dealership CRM: What Are You Building Today?

By Eric Miltsch

When it comes to deal­er­ship CRM, what are you work­ing on today that is help­ing you build some­thing mean­ing­ful for tomor­row?

Or, does your day con­sist of going through motions that are essen­tial­ly exer­cis­es in futil­i­ty? If so, why is that? Is it sim­ply a result of not hav­ing a plan? Are you doing what you tru­ly love? Do you feel that you don’t have the resources avail­able to you?

We all have our core respon­si­bil­i­ties — the dai­ly grind. But this doesn’t mean you can’t build on some­thing big­ger with regards to your per­son­al and pro­fes­sion­al devel­op­ment? You need to bake in val­ue with every­thing you’re doing, doing so inspires those around you while also rais­ing the lev­el of ser­vice you’re pro­vid­ing.

Aware­ness, edu­ca­tion and skills build­ing is the new cool. The abil­i­ty to find and con­sume help­ful resources has nev­er been eas­i­er.

Whether you want to learn how to improve your ten­nis game, under­stand the mechan­ics of the long terms sup­ply curve and eco­nom­ic prof­it from Khan Acad­e­my or if you want to beef up your auto­mat­ic dig­i­tal mar­ket­ing skills, there are plen­ty of trust­ed sources that can help you improve to stand alone in this crowd­ed space.

Don’t be aver­age. Be awe­some. 

Eric Miltsch is Direc­tor of Prod­uct Strat­e­gy at Read the full arti­cle here.

Joe Webb, train­er and founder of Deal­er­Knows Con­sult­ing, com­ments: I com­plete­ly agree, Eric. While a person’s dai­ly duties may very well fill up the major­i­ty of the day (even ALL of their day), to keep per­son­al­ly moti­vat­ed, every­one should have a “project” they’re work­ing on. Whether it be a new/updated web­site, a blog/blog arti­cle, a wid­get, a con­cept, a busi­ness, or the world’s tallest ice-cream cone, every­one should have a pas­sion-fueled project they can ded­i­cate some of their (rare) spare time to in an effort to stay moti­vat­ed.



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