Consumers Show Some Interest in Self-Driven Cars

Driving Sales - March 28, 2013

In a recent Quick Poll, con­sumers were asked if they would ever con­sid­er pur­chas­ing a self-dri­ving vehi­cle.

Their answers, and ques­tions raised, were some­what sur­pris­ing.

In a recent Quick Poll, we asked con­sumers if they would ever con­sid­er pur­chas­ing a self-dri­ving vehi­cle.  While 53 per­cent replied “no, nev­er,” the remain­ing 47 per­cent were either ready today or were wait­ing for the tech­nol­o­gy to mature.

Here are some oth­er ques­tions that sur­round this tech­nol­o­gy:

  • How will this tech­nol­o­gy impact retail sales at the deal­er lev­el in the short and long term?
  • How will insur­ance agen­cies han­dle these vehi­cles?  Will pre­mi­ums even­tu­al­ly be low­er for them than human-dri­ven vehi­cles?
  • How does the car keep the human dri­ver engaged enough to take over in an emer­gency sit­u­a­tion since it’s human nature to tune out from process­es that we are not whol­ly invest­ed in?
  • If we grad­u­al­ly move to only hav­ing self-dri­ving cars on the road, will human dri­vers even­tu­al­ly lose so much of their dri­ving abil­i­ties and instincts taught through months or years of prac­tice today that it would actu­al­ly be worse for the human dri­ver to take over in an emer­gency?
  • Will reg­u­lar human-dri­ven vehi­cles even­tu­al­ly be leg­is­lat­ed out of exis­tence?




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