April Car Sales Move SAAR Above 15 Million

PR Newswire - April 24, 2013

Through the first 3 weeks of the month, April car sales are on pace to remain above 15 mil­lion units for the sixth con­sec­u­tive month, accord­ing to Kel­ley Blue Book.

Read the detailed account of Kel­ley Blue Book new-car sales fore­cast.

Through the first three weeks of April 2013, new-car sales are on pace to remain above a 15 mil­lion unit annu­al sell­ing pace for the sixth con­sec­u­tive month, accord­ing to Kel­ley Blue Book.

Kel­ley Blue Book projects light vehi­cle sales to sur­pass 1.3 mil­lion units by month end, which is an 11.4 per­cent annu­al gain, equal­ing a SAAR of 15.3 mil­lion for April 2013.  Sales are dri­ven by host of fac­tors, includ­ing low inter­est rates and increas­ing­ly favor­able cred­it con­di­tions, high used-car trade-in val­ues, and fresh redesigns such as the all-new 2013 Hon­da Accord, Ford Fusion and Nis­san Alti­ma.

“Ford is poised to post sig­nif­i­cant gains, with an increase of 15.3 per­cent because of strong demand for the Fusion and Focus, both of which improved sales by more than 20 per­cent in the first quar­ter,” said Alec Gutier­rez , senior mar­ket ana­lyst of auto­mo­tive insights for Kel­ley Blue Book . “Con­sumer demand for new vehi­cles is strong, which is evi­dent in the strength of the retail mar­ket.”

Com­pact crossovers and full-size pick­up trucks once again will lead year-over-year sales gains in April, with expect­ed annu­al increas­es of 17.6 and 21.3 per­cent, respec­tive­ly.  Truck sales expe­ri­enced growth in response to steady gains in new-home con­struc­tion starts and cheap­er gas prices, while small crossovers are ben­e­fit­ing from strong redesigns and new intro­duc­tions such as the Hon­da CR-V, Ford Escape and Maz­da CX-5.

The mid-size sedan seg­ment will con­tin­ue to lead the indus­try at 18.2 per­cent mar­ket share, thanks to strong demand for the Toy­ota Cam­ry, Hon­da Accord, Nis­san Alti­ma and Ford Fusion.






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