Upbeat Auto Sales Reported for February

J.D. Power and Associates - March 4, 2013

Even with less sell­ing days than oth­er months of the year, and talk of gov­ern­ment bud­get cuts, Feb­ru­ary proved to be a win­ner in U.S. light-vehi­cle sales.

Get the facts and fig­ures on deal­er­ship deliv­er­ies.

Light-vehi­cle sales in Feb­ru­ary rose 8.1% (when sell­ing-day adjust­ed) — in Feb­ru­ary from the pre­vi­ous year’s same month totals. Sales reached 1.19 mil­lion units and were up 19% from Jan­u­ary of this year, accord­ing to analy­sis from J.D. Power’s strate­gic part­ner, LMC Auto­mo­tive. That trans­lates to a sea­son­al­ly adjust­ed sell­ing pace of 15.34 mil­lion units.

The largest U.S. vol­ume-sell­er GM said deliv­er­ies rose 7.2% from Feb­ru­ary 2012 on an unad­just­ed basis and report­ed that all four brands, post­ed gains. Cadil­lac led the way with sales up by more than one-fourth and its new ATS adding 3,382 unit sales last month. Buick’s new Encore and Ver­a­no mod­els helped add to this lineup’s dou­ble-dig­it gain from last year.

Oth­er mem­bers of the Detroit Three also post­ed gains in Feb­ru­ary. On an unad­just­ed basis, Ford Motor Co. said sales were up 9.2%, while Fiat-Chrysler Group sales were up near­ly 4%. The Ford brand report­ed sales records for Escape, Explor­er and said F-Series truck deliv­er­ies rose in dou­ble dig­its from a year ago. On the car side, Fusion, which Ford says is much more fuel effi­cient than the last gen­er­a­tion, set a Feb­ru­ary sales record and Tau­rus sales increased in dou­ble dig­its. Ford’s Fies­ta and Focus small-car  deliv­er­ies declined from last year.

Toy­ota Group, said it post­ed 4.3% gain from a year ago, which trans­lates to an 8.7% increase when adjust­ed for one less sell­ing day in Feb­ru­ary 2013. The new Aval­on post­ed its best month’s sales—up near­ly 70% from a year ago— since Novem­ber 2007. Small and large mod­els were pop­u­lar. The redesigned Corolla’s deliv­er­ies rose near­ly 18%, while Tun­dra and Taco­ma deliv­er­ies also rose in dou­ble dig­its from a year ago.




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