Even with less selling days than other months of the year, and talk of government budget cuts, February proved to be a winner in U.S. light-vehicle sales.
Get the facts and figures on dealership deliveries.
Light-vehicle sales in February rose 8.1% (when selling-day adjusted) — in February from the previous year’s same month totals. Sales reached 1.19 million units and were up 19% from January of this year, according to analysis from J.D. Power’s strategic partner, LMC Automotive. That translates to a seasonally adjusted selling pace of 15.34 million units.
The largest U.S. volume-seller GM said deliveries rose 7.2% from February 2012 on an unadjusted basis and reported that all four brands, posted gains. Cadillac led the way with sales up by more than one-fourth and its new ATS adding 3,382 unit sales last month. Buick’s new Encore and Verano models helped add to this lineup’s double-digit gain from last year.
Other members of the Detroit Three also posted gains in February. On an unadjusted basis, Ford Motor Co. said sales were up 9.2%, while Fiat-Chrysler Group sales were up nearly 4%. The Ford brand reported sales records for Escape, Explorer and said F-Series truck deliveries rose in double digits from a year ago. On the car side, Fusion, which Ford says is much more fuel efficient than the last generation, set a February sales record and Taurus sales increased in double digits. Ford’s Fiesta and Focus small-car deliveries declined from last year.
Toyota Group, said it posted 4.3% gain from a year ago, which translates to an 8.7% increase when adjusted for one less selling day in February 2013. The new Avalon posted its best month’s sales—up nearly 70% from a year ago— since November 2007. Small and large models were popular. The redesigned Corolla’s deliveries rose nearly 18%, while Tundra and Tacoma deliveries also rose in double digits from a year ago.