Share of Market Interest on KBB.com – 2012

M.I. Quick Stats - January 28, 2013

Article Summary
  • Toy­ota retained No. 1 spot and brand’s mar­ket share increased 1 per­cent on KBB.com in 2012
  • This year, Hon­da moved up one posi­tion to 2nd most-researched brand on KBB.com, increas­ing 0.5% from 2011
  • Ford moved down to No. 3 on list, while Chevro­let and Hyundai main­tained same posi­tions when com­pared to 2011
Significance of the Data
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