Facebook Graph Search: Good for Consumers and Businesses

Digital Air Strike: The Best in Automotive Social Media and Internet Lead Management

Face­book recent­ly announced the intro­duc­tion of Graph Search, an enhance­ment to its inter­nal search engine, and is being wide­ly crit­i­cized for hold­ing a major press con­fer­ence over what many believe to be an over-hyped new fea­ture.

We at Dig­i­tal Air Strike dis­agree. The idea behind Graph Search is that Face­book is sit­ting on a mas­sive repos­i­to­ry of Social Data that need­ed to made more acces­si­ble through Search – and now it is. Is it much ado about noth­ing? Time will tell, but for now by far the eas­i­est way to under­stand what Graph Search actu­al­ly is to watch Facebook’s offi­cial video.

If you’re a small busi­ness or a Face­book user, and you do not have Face­book stock, ignore the noise about how much Face­book is over­selling the val­ue of Graph Search. The mes­sage that Graph Search will not dri­ve sig­nif­i­cant incre­men­tal ad rev­enue for Face­book because every­one will use Google instead, for the fore­see­able future, is real­ly only rel­e­vant to investors – so we’ll keep that can of worms closed for now.

For every­one else, Graph Search is good news. Face­book users get a handy new fea­ture and this will make them more like­ly to spend time on Face­book – and pos­si­bil­i­ty less like­ly to leave Face­book for a com­pet­ing social net­work. This gives busi­ness­es one more rea­son to keep invest­ing in build­ing their Face­book pres­ence. Addi­tion­al­ly, there will be more adver­tis­ing oppor­tu­ni­ties for local busi­ness­es, and some car deal­ers will want to take advan­tage.

I for one can imag­ine run­ning a search query for “car deal­ers my friends like” were I in the mar­ket for a new car, and I sus­pect many oth­er young con­sumers would feel the same way. At Dig­i­tal Air Strike, we are cer­tain­ly look­ing for­ward to adding Graph Search ads – which will be much like the Yelp Con­quest Ads that are pop­u­lar with our deal­ers – to our Face­book adver­tis­ing prod­uct port­fo­lio.

Remy Ten­nant is Prod­uct Mar­ket­ing Man­ag­er at Dig­i­tal Air Strike. Learn more about Dig­i­tal Air Strike by vis­it­ing our web­site now!




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