Why German Consumers Love the Mercedes-Benz A-Class


The Mer­cedes-Benz A-Class is doing very well – it just took the pres­ti­gious “Gel­ber Engel 2013” (Yel­low Angel 2013) award by the Ger­man auto club, ADAC. Ger­man con­sumers look to the award as a sort of seal of approval by the auto club, and it takes into account price-per­for­mance ratio, func­tion­al­i­ty, effi­cien­cy, safe­ty, and eco-friend­li­ness. About 300,000 read­ers of ADAC’s Motor­welt mag­a­zine and users of the club’s web­site took part in the vote.

Here’s three key fac­tors that placed the A-Class at the top of the list with Ger­man con­sumers…

Safe­ty:  The new A-Class ranks very with safe­ty test­ing from Euro NCAP for all-around pro­tec­tion dur­ing front, rear, or side col­li­sions. Mer­cedes went beyond these tests and increased the test­ing stan­dards beyond what’s required in the US, Europe, and Asia. Mer­cedes con­ducts its own extreme­ly strin­gent crash tests, includ­ing roll-over and roof-drop tests.

Pric­ing:  About 90,000 orders have already been received for the car and with a start­ing price below $30,000. Prices in Ger­many start from $29,340 for the A 180 Blue­Ef­fi­cien­cy and comes packed with lux­u­ry and safe­ty fea­tures. The A-Class is a new entry in the grow­ing lux­u­ry com­pact seg­ment and is com­pet­ing with the BMW 1-Series and the Audi A3.

Fea­tures and Options:  The base mod­el A-Class has a wide selec­tion of fea­tures – Audio 5 USB, Head­lamp Assist, and a 12-but­ton mul­ti­func­tion steer­ing wheel. Option­al fea­tures on more expen­sive mod­els include Intel­li­gent Light Sys­tem, Dri­ve Kit Plus for the iPhone pro­vides access to the Dig­i­tal Dri­ve Style app. Oth­er notable fea­tures include the advanced nav­i­ga­tion solu­tion from Garmin, with inter­net-based, real-time traf­fic infor­ma­tion, online POI search­es includ­ing Street View, and 3D map dis­play.



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