Learn how to use video SEO to dom­i­nate local-search list­ings and gain an edge over your com­pe­ti­tion. Video list­ings in car shop­pers’ search results have a 41 per­cent high­er click rate than sta­t­ic text links. This work­shop reviews tech­niques to imple­ment a com­plete video SEO strat­e­gy to increase your online mar­ket share. Tech­niques to be reviewed include: prop­er key­word opti­miza­tion, dis­tri­b­u­tion, upload fre­quen­cy, real­is­tic expec­ta­tions, video length, and ROI.

Pre­sen­ter: AJ Leblanc, Car-Mer­cial

Sched­ule:
Feb­ru­ary 8, 2013, 12:15 p.m. – 1:30 p.m., Room W300
Feb­ru­ary 8, 2013, 3:45 p.m. –5:00 p.m., Room  W308CD