Top 5 Reasons Dealers Should Use Live Chat Online

By the Experts at CarChat24

1. Enhance Cus­tomer Expe­ri­ence. Most car shop­pers dread the expe­ri­ence of drudg­ing to the local car deal­er­ship to shop for a vehi­cle. There is a pre­con­ceived notion that car buy­ing is a dif­fi­cult expe­ri­ence. The solu­tion for shop­pers to obtain basic infor­ma­tion with­out hav­ing to inter­act face-to-face with a sales­man is Inter­net shop­ping. That’s right. Car shop­ping has gone online and shop­pers are using your web­site and the web­sites of your com­peti­tors to find infor­ma­tion on their next new or used car. So what hap­pens when your online shop­pers have a ques­tion about a vehi­cle you have list­ed on your web­site?

With Auto­mo­tive live chat on your web­site, it puts you where your cus­tomers are—allowing you to pro­vide answers to their ques­tions imme­di­ate­ly. Time kills all deals so the faster you can respond to your poten­tial cus­tomers’ ques­tions and con­cerns, the bet­ter your chances are of con­vert­ing these prospects into cus­tomers.

2. Increas­es Lead Oppor­tu­ni­ties. If you’re like most car deal­ers, dri­ving traf­fic to your web­site is not the prob­lem. Turn­ing your web­site vis­i­tors into qual­i­fied leads is the prob­lem. Despite the large amount of mon­ey deal­ers spend each year on lead gen­er­a­tion cam­paigns, most car deal­ers are lucky if they are able to con­vert 2% of their web­site vis­i­tors into qual­i­ty leads. When you have live chat soft­ware avail­able to inter­act with vis­i­tors on your web­site, it cre­ates an auto­mat­ic lead gen­er­at­ing sys­tem.

3. Boost sales. A deal­er chat ser­vice also helps con­vert a high­er amount of your leads and web­site vis­i­tors into sales. Using a live chat solu­tion allows you to take a proac­tive approach to com­mu­ni­cat­ing with your poten­tial cus­tomers. A live car chat cre­ates more inter­ac­tion between you and your deal­er­ship web­site vis­i­tors.

4. Enhance car deal­er mar­ket­ing strate­gies. Auto­mo­tive live chat is one of the most effec­tive and valu­able com­po­nents of car deal­er mar­ket­ing. Live chat will help you con­vert more prospects to leads and sales. Rather than think­ing of live chat sup­port as an addi­tion­al form of com­mu­ni­ca­tion sep­a­rate from oth­er mar­ket­ing ini­tia­tives, it’s impor­tant to work with a live chat ser­vice that helps you inte­grate offline mar­ket­ing efforts with online mar­ket­ing efforts.

5. Makes you stand out from your com­pe­ti­tion. Brick-and-mor­tar car deal­er­ships have hours of oper­a­tion. Sales­peo­ple at the phys­i­cal loca­tions go home. What hap­pens to your poten­tial cus­tomers dur­ing the hours when your busi­ness is not open? With a car chat ser­vice, you extend your busi­ness oper­at­ing hours to 24 hours a day, 7 days a week.

To read the orig­i­nal arti­cle, click here.



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