Battery-Powered Cars On Tap at NAIAS

Detroit News - January 20, 2013

Hybrids and elec­tric vehi­cles have rep­re­sent­ed only a small por­tion of vehi­cles sold over the last few years, but bat­tery car mak­ers hope 2013 will be dif­fer­ent.

See what’s hap­pen­ing on the floor at NAIAS this week.

Sleek and impos­si­bly low, the Acu­ra NSX con­cept on dis­play at Cobo Cen­ter will bring back a once-leg­endary name­plate when it goes back into pro­duc­tion in ear­ly 2015.

Sev­er­al bat­tery car com­pa­nies failed entire­ly, and lithi­um-ion bat­tery mak­er A123 went bust, while two oth­er close­ly watched start-ups, Tes­la Motors and Fisker Auto­mo­tive, are strug­gling.

Nonethe­less, the indus­try appears to remain not only com­mit­ted, but will­ing to press even hard­er to make a go of bat­tery pow­er. Toyota’s Fay believes the increas­ing num­ber of prod­ucts on the Detroit show floor will help “increase aware­ness” and give demand a boost.

What­ev­er the rea­son, there are a lot more hybrids, plug-ins and BEVs on dis­play at Cobo this year, with even more to come.



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