Dataium released its month¬≠ly Auto¬≠mo¬≠tive Shop¬≠per Inten¬≠si¬≠ty report. The ASI index reversed course in Octo¬≠ber, and reflect¬≠ing sea¬≠son¬≠al trends, declined 5.78% from Sep¬≠tem¬≠ber. One of the more telling mar¬≠ket trends for the month was see¬≠ing what hap¬≠pened to the Toy¬≠ota brand after two major recalls were imple¬≠ment¬≠ed in the past few months. Shop¬≠ping inten¬≠si¬≠ty around the Toy¬≠ota brand remains at an all-time high, with the ASI rank¬≠ing five Toy¬≠ota mod¬≠els: the Cam¬≠ry, RAV4, Taco¬≠ma, Tun¬≠dra and Prius in the top 10 for new vehi¬≠cles. The Toy¬≠ota Cam¬≠ry gained a spot from last month to rank high¬≠est in ASI of all new vehi¬≠cles.
Sim¬≠i¬≠lar to Sep¬≠tem¬≠ber, Octo¬≠ber intro¬≠duced many new¬≠com¬≠ers to the top ten ASI rank¬≠ing list, includ¬≠ing three lux¬≠u¬≠ry imports: Acura‚Äôs MDX and RDX along with the BMW 328i. Eric Brown, Dataium CEO stat¬≠ed, ‚ÄúImport brands con¬≠tin¬≠ue to dom¬≠i¬≠nate con¬≠sumer inter¬≠est and show no sign of weak¬≠en¬≠ing. This is reflect¬≠ed in con¬≠tin¬≠ued expan¬≠sion of their US based pro¬≠duc¬≠tion capac¬≠i¬≠ty and con¬≠sis¬≠tent release of new mod¬≠els that are attract¬≠ing new con¬≠sumers in to the mar¬≠ket.‚ÄĚ