Eco-Built Technology is Moving Mainstream

Detroit News - December 6, 2012

Cars equipped with eco-friend­ly fea­tures are no longer con­fined to small, city-types as pre­mi­um tech­nol­o­gy moves into the main­stream of every day autos.

Find out who is adopt­ing the “green car” badge.

The Fusion is a main­stream, mid­size car offered with hybrid and plug-in pow­er­train options and all the pre­mi­um bells and whis­tles offered on top-of-the-line cars. The Fusion plug-in hybrid gets 47 mpg city and 47 mpg high­way.

The days when fuel effi­cien­cy was the sole domain of spar­tan lit­tle cars are gone.

“In the ear­ly state of adop­tion, green cars were a badge to a select group of con­sumers who were will­ing to sac­ri­fice. That stage has moved on,” said Jonathan Brown­ing, pres­i­dent and CEO of Volk­swa­gen of Amer­i­ca. “This is no longer just about mak­ing a fuel-effi­cient vehi­cle that sac­ri­fices oth­er desir­able ele­ments like pow­er, han­dling, com­fort, even lux­u­ry.”

Lux­u­ry brands like Acu­ra, BMW, Infini­ti, Lexus, Lin­coln, Mer­cedes-Benz and Porsche all make top-shelf mod­els with hybrid gaso­line-elec­tric pow­er plants.



    Leave a Reply

    Your email address will not be published. Required field are marked *.