How to Avoid the Most Common Marketing Missteps

Deliv­er the online expe­ri­ence cus­tomers expect. We’ll exam­ine the trade-in and finance aspects of “four-square” and share how tech­nol­o­gy increas­es con­ver­sion of online shop­pers to in-store prospects. Research reveals buy­ers’ actu­al shop­ping behav­ior pri­or to pur­chase, and their lev­el of sat­is­fac­tion with spe­cif­ic shop­ping activ­i­ties — from find­ing the right deal­er­ship to trad­ing in their vehi­cle — while search­ing for a new car. Learn how your store can bet­ter attract and engage shop­pers.

Pre­sen­ter: Howard Polir­er,


Feb 8, 2013         12:15 p.m. — 1:30 p.m.        Room 204
Feb 10, 2013        3:30 p.m. — 4:45 p.m.         Room 204
Feb 11, 2013         8:30 a.m. — 9:45 a.m.         Room 205




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