New VW Products Could Revolutionize the Industry

The Detroit Bureau - October 16, 2012

Every so often, a prod­uct comes along that trans­forms the auto indus­try.  Hen­ry Ford’s Mod­el T was one exam­ple. So was the orig­i­nal Volk­swa­gen Bee­tle.

Find out what big changes VW now has in mind.

…the real break­through comes in the way the newest Bee­tle – and vir­tu­al­ly every­thing else that will now be devel­oped by the Ger­man auto­mo­tive giant – is being designed and man­u­fac­tured.

Going for­ward, any mod­el using the new MQB plat­form — from the lit­tle Polo to the big Pas­sat — could roll down the same VWAG assem­bly line.

If the project proves “sta­ble,” in the words of VW’s tech­nol­o­gy czar [Ulrich Hack­en­berg, VW Board Mem­ber in Charge of Tech­nol­o­gy], it could yield a 30% reduc­tion in the cost of build­ing the typ­i­cal vehi­cle – while allow­ing the mak­er to add new mod­els for sur­pris­ing­ly lit­tle invest­ment – and in a frac­tion of the time it nor­mal­ly takes to bring a vehi­cle to mar­ket.



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