Best Practices to Close Web Leads


By Maggie Gormley

Email leads from third par­ty sites can be a great resource for gen­er­at­ing sales oppor­tu­ni­ties. Although the sites can ensure you receive qual­i­ty, ver­i­fied leads, it’s up to you to bring them in to close the sale.

Here are four tips to help expe­dite that process after you receive the lead:

Tip #1: Respond with­in 24 hours

If a con­sumer is inquir­ing about a vehi­cle online, they are expect­ing instant answers. The faster you reply to their inquiry, the more like­ly the inter­ac­tion will evolve into an in-per­son sales oppor­tu­ni­ty.

Tip #2: Pro­fes­sion­al email response. Per­son­al­ize when pos­si­ble

As web inter­ac­tions have evolved, the for­mal­i­ty of emails has declined. Slang and short-cut mis­spellings replace actu­al words. While you don’t want to come across as unnat­ur­al, make sure to main­tain a lev­el of pro­fes­sion­al­ism in your email response.

Tip #3: Email and call dur­ing dif­fer­ent times of the day

When research­ing online, some peo­ple may send emails, but do not have the time for a call. For instance, if they are at work or on a lunch break. Spac­ing out your fol­low up meth­ods increas­es the chances of inter­act­ing with the con­sumer.

Tip #4: Imple­ment a fol­low up plan

In some cas­es, a con­sumer may not be ready to pur­chase a vehi­cle imme­di­ate­ly. You will want to make sure to note spe­cif­ic vehi­cles they have expressed inter­est in to send them fol­low up infor­ma­tion.

Mag­gie Gorm­ley, Busi­ness & Mar­ket­ing at can be reached by the web­site con­tact form.





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