Tips for Your Dealership’s Twitter Success

By Jim Fitzpatrick

Twit­ter is grow­ing quick­ly as a social net­work, and as it does, busi­ness­es are clu­ing into the fact that they can con­nect with a whole new mar­ket by main­tain­ing a Twit­ter account. It can be tough to get the hang of post­ing on the site, but remem­ber­ing a few sim­ple tips can help.

• Think twice about automat­ing your tweets. It’s tempt­ing to set updates to your blog to post to your Twit­ter feed, or con­nect it to your dealership’s Face­book page. This kind of inter­ac­tion is bet­ter than noth­ing, but ulti­mate­ly isn’t enough, as it doesn’t take into con­sid­er­ing the fact that Twit­ter is dif­fer­ent than Face­book and oth­er net­works.

• Rec­og­nize what works (and what doesn’t) on Twit­ter. Because of the char­ac­ter lim­it, Twit­ter is great for pithy thoughts, links to inter­est­ing con­tent and short inter­ac­tions with fol­low­ers. It’s less reliant on pho­tos than Face­book, and doesn’t lend itself to more in-depth posts and sto­ries the way Face­book can. Over time, you’ll get the hang of what kinds of posts get the best response on Twit­ter.

• Fol­low rel­e­vant accounts. Your dealership’s Twit­ter account can fol­low a num­ber of dif­fer­ent types of accounts to max­i­mize results. Fol­low mem­bers of your staff who also use Twit­ter. Fol­low auto news accounts, car­mak­er accounts, indus­try accounts and more. You can even ben­e­fit from fol­low­ing some of your com­peti­tors, as you see how they do and don’t use the net­work. As you fol­low oth­ers, you’re sure to build a net­work of your own fol­low­ers over time.

• Inter­act with fol­low­ers. Once you have fol­low­ers, talk to them! Post tweets that call for a response, and when users @ reply you, @ reply them back. Twit­ter is all about pro­mot­ing con­ver­sa­tion, and a good way to build fol­low­er loy­al­ty is by includ­ing your followers—many of whom are like­ly poten­tial customers—in the dis­cus­sion.

Mak­ing the most of Twit­ter can be a chal­lenge, but as you use the net­work more, you’ll fig­ure out what works and doesn’t work for your deal­er­ship. Fol­low­ing these guide­lines can help you see the most social net­work­ing suc­cess!

Jim Fitz­patrick is president/CEO of Fitz­patrick Adver­tis­ing and can be con­tact­ed via his web­site.

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