The Marx Group on Effective Green Marketing in Aftermarket

The Marx Group

Every­body talks about being “green” in their busi­ness prac­tices and con­sumers often say they want to buy “green” prod­ucts. But the dis­par­i­ty between talk and action is often wide.

One of the green­est seg­ments of the auto­mo­tive after­mar­ket is the reman­u­fac­tur­ing indus­try. For reman­u­fac­tur­ers, green is an 80-year old mes­sage and one that indus­try trade asso­ci­a­tions are good at pro­mot­ing. Through edu­ca­tion­al fly­ers, the Auto­mo­tive Parts Reman­u­fac­tur­ing Asso­ci­a­tion (APRA) empha­sizes the num­ber of Amer­i­can “green” jobs and the envi­ron­men­tal ben­e­fits derived from reman­u­fac­tur­ing.

The green mes­sages are: 1) Reman­u­fac­tur­ing Cre­ates Jobs — Good Jobs! and 2) Reman­u­fac­tur­ing is the Solu­tion to Ener­gy and Mate­r­i­al Con­ser­va­tion.

The Auto­mo­tive After­mar­ket Indus­try Asso­ci­a­tion (AAIA) cam­paign tells the after­mar­ket green sto­ry. Go to to find out more and to down­load mate­ri­als.

Even if your com­pa­ny is not a reman­u­fac­tur­er, “green” is some­thing you should embrace and can offer a huge sell­ing point when telling your sto­ry. A look at all your busi­ness prac­tices may uncov­er envi­ron­men­tal strengths with­in your com­pa­ny, such as the use of recy­cled parts or renew­able resources.

Keep in mind that the “green” mes­sage can be used to attract social­ly-con­scious young peo­ple who are look­ing for jobs that sup­port the green cause. It can also cre­ate good­will with cus­tomers and build aware­ness of your prod­ucts.

To help you go green, The Marx Group invites you to down­load a green mar­ket­ing work­sheet at:


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