It’s a trend that has even the researchers shaking their heads. Chris Travell, vice president of strategic consulting for Maritz Research said that he found it a little baffling.
“As cliché as perhaps it sounds, there’s that new-car smell that needs to be experienced firsthand and cannot be experienced over the Internet, says Travell.” What is it?
A recent study by Maritz Research: more than 10 percent of the 80,219 car buyers surveyed didn’t take a test drive before they purchased. Of those who did test drive, 9.5 percent schedule it online.
If test drives are fated to go the way of the rotary phone, Maritz Research indicates that the dealership still remains as an important part of the buying process.