A Time-Honored Tradition is Disappearing

Driving Sales - August 14, 2012

It’s a trend that has even the researchers shak­ing their heads. Chris Trav­ell, vice pres­i­dent of strate­gic con­sult­ing for Maritz Research said that he found it a lit­tle baf­fling.

“As cliché as per­haps it sounds, there’s that new-car smell that needs to be expe­ri­enced first­hand and can­not be expe­ri­enced over the Inter­net, says Trav­ell.” What is it?

A recent study by Maritz Research: more than 10 per­cent of the 80,219 car buy­ers sur­veyed didn’t take a test dri­ve before they pur­chased. Of those who did test dri­ve, 9.5 per­cent sched­ule it online.

If test dri­ves are fat­ed to go the way of the rotary phone, Maritz Research indi­cates that the deal­er­ship still remains as an impor­tant part of the buy­ing process.

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1 Comment

  • Lisa says:

    This new “trend” is just so strange to me. I mean you can the­o­rize how a car is going to dri­ve, but you real­ly don’t know. The car could han­dle dif­fer­ent­ly than you thought, the seats could be uncom­fort­able for you, heck even the cup hold­ers could be in a posi­tion you don’t like.…the only way to real­ly know if you are going to love a car is to sit in it and test it for your­self.

    I per­son­al­ly would nev­er think about buy­ing a car I didn’t test dri­ve. Per­fect exam­ple, 2 years ago I was in the mar­ket for a new car…I KNEW what I want­ed (the make/model shall not be named to pro­tect the inno­cent), but as soon as I sat in it I was uncom­fort­able. I end­ed up buy­ing a com­plete­ly dif­fer­ent car from a com­plete­ly dif­fer­ent man­u­fac­tur­er!

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