eBay and AutoNation Draw Consumers with Low Price Bidding

eBay Motors app

Auto Remarketing - July 2, 2012

eBay and Auto­Na­tion are work­ing togeth­er to entice con­sumers into an online ver­sion of the clas­sic sum­mer tent sale. Dur­ing the two day sale ear­li­er this week, con­sumers could see how low prices would go as pric­ing decreased every hour for cer­tain mod­els.

Prices decreased every hour until one cus­tomer would decide to hit the “buy it now” but­ton and make the pur­chase. The pro­gram, through eBay Motors and Auto­Na­tion Direct list­ed more than 50 new 2012 cars and trucks and fol­lowed a half-price sale this past March.

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