Fleet Management Weekly is pleased to be bringing you “Customer Experience Insights,” an exciting new series of articles by author Jeofrey Bean based on his book The Customer Experience Revolution — How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever.
Each article will highlight critical management decisions, best practices and insights for you from the research and live interviews with companies dubbed “Experience Makers” — including Apple, Amazon, Starbucks, BMW Mini Cooper, Netflix, Square, and LPL Financial.
Experience Makers are different, better, more sustainable and profitable than competitors. “Delivering extraordinary customer experiences is becoming more and more important,” according to J.D. Power & Associates. “We know from the data that people will pay for it.” Join us for this special series beginning on July 12.