As the market for new cars and trucks improves monthly, dealers who downsized the number of employees during the recession are faced with the daunting task of staffing up. This is a particular problem in the service department. Volkswagen is experiencing particularly strong results in the U.S. with a number of new models that are selling well. The automaker is adding dealers, which makes finding qualified techs all the more difficult. VW’s solution is to help dealers across the country to recruit and hire service technicians.
Part of the problem for Volkswagen, as well as other automakers, is the technical sophistication of today’s vehicles. Service departments need to recruit computer savvy technicians, not just people who know how to turn a wrench. In addition, many qualified auto service technicians left franchised dealers during the recession. Some were the victim of downsizing, others were attached by independent repair shops and expanding retail parts and repair companies.
To help dealers, Volkswagen has launched a career website to help dealers recruit technicians.