Latest Shift in Marketing: The Mobile Boom - May 3, 2012

The mar­ket­ing indus­try has seen the pow­er of direct mar­ket­ing shift from print, to TV, to online adver­tis­ing – now you can count on mobile mar­ket­ing to lead the auto­mo­tive mar­ket­ing trend, says Erdo­lo Ero­mo, mar­ket­ing exec­u­tive with Mobile Mes­sen­ger. And, accord­ing to David Nachum, Asso­ciate Prod­uct Man­ag­er at Google, 61 per­cent of con­sumers are unlike­ly to return to a web­site they had trou­ble access­ing from their phone.



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