Dig¬≠i¬≠tal mar¬≠ket¬≠ing, mobile appli¬≠ca¬≠tions, and online upstream chan¬≠nels con¬≠tin¬≠ue to make their way through the remar¬≠ket¬≠ing are¬≠na ‚Äď Auc¬≠tion Genius and OPENLANE pro¬≠vide clear exam¬≠ples. Man¬≠heim has pro¬≠mot¬≠ed its Man¬≠heim Dig¬≠i¬≠tal head to a new posi¬≠tion to expand the role ‚Äď Joe George is now Senior Vice Pres¬≠i¬≠dent, Dig¬≠i¬≠tal and In-Lane Prod¬≠uct Devel¬≠op¬≠ment. He remains respon¬≠si¬≠ble for the evo¬≠lu¬≠tion of Manheim‚Äôs dig¬≠i¬≠tal mar¬≠ket¬≠place, includ¬≠ing Man¬≠heim Simul¬≠cast, OVE.com, Manheim.com, mobile ser¬≠vices, and mul¬≠ti¬≠ple prod¬≠uct solu¬≠tion plat¬≠forms. His new role will involve over¬≠see¬≠ing long-range prod¬≠uct devel¬≠op¬≠ment process¬≠es includ¬≠ing research¬≠ing and ana¬≠lyz¬≠ing new or improved prod¬≠ucts, ser¬≠vices, and part¬≠ner¬≠ships. He will be help¬≠ing Man¬≠heim con¬≠tin¬≠ue to devel¬≠op and blend dig¬≠i¬≠tal and in-lane prod¬≠uct in any way cus¬≠tomers choose.