Ford C-Max Hybrid Competing with Prius V Wagon

Ford_C-Max_Hybrid_2013

Hybrid elec­tric vehi­cles are still an impor­tant prod­uct line for automak­ers to offer com­pet­i­tive, high­ly fuel effi­cient vehi­cles to con­sumers. The chal­lenge has been that they’re usu­al­ly high­er priced than high mileage cars. And there’s always the Toy­ota Prius to com­pete with. It looks like Ford Motor Co. will be able to do that, and is intro­duc­ing its own line­up of hybrids. Ford says its long-await­ed Ford C-Max Hybrid is now avail­able with a base price of $25,995 — not includ­ing ship­ping charges, which the com­pa­ny has not yet dis­closed – mak­ing it cost less than the Toy­ota Prius V wag­on.

Ford also claims that the C-Max will have bet­ter fuel econ­o­my than the Prius V’s 42 mpg. The five-pas­sen­ger hatch­back C-Max, the company’s first ded­i­cat­ed hybrid line, is being launched as part of Ford’s “pow­er of choice” strat­e­gy in which the com­pa­ny plans to improve the fuel econ­o­my across its line­up and increase its capac­i­ty to pro­duce elec­tric vehi­cles. And com­ing up is the long-antic­i­pat­ed C-Max Ener­gi, a plug-in hybrid, com­ing to mar­ket lat­er this year. This will add anoth­er plug-in elec­tric vehi­cle to Ford’s line­up, join­ing in with the Focus Elec­tric.

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