Facebook Posting Frequency by Dealers In-house

Digital Air Strike Releases First Automotive Study to Include Both Consumer and Dealership Activity on Social Media and Review Sites - May 15, 2012

Article Summary
  • Dig­i­tal Air Strike released industry’s first Auto­mo­tive Deal­er­ship Social Media and Online Rep­u­ta­tion Study
  • Study mea­sured usage trends on Face­book, Twit­ter, and Google+ while iden­ti­fy­ing top four deal­er­ship review sites, based on con­sumer use and traf­fic
  • Deal­ers man­ag­ing Face­book in-house aver­aged 350 “lik­ers” as com­pared to 770 “lik­ers” for deal­ers that worked w/ social media part­ner
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