ASI Index and US Retail SAAR – March 2011 to March 2012

March 2012 Dataium Automotive Shopper Intensity Report - April 1, 2012

Significance of the Data

• Dataium Auto­mo­tive Shop­per Inten­si­ty Index (ASI) is a lead­ing indi­ca­tor of auto­mo­tive retail sales, which close­ly mir­ror fluc­tu­a­tions of ASI

• Japan­ese automak­er Toy­ota sped past com­pe­ti­tion and secured the high­est ASI rank­ing of all makes

• Vehi­cle search­es on brand’s deal­er­ship web­sites rose 10% from pre­vi­ous month



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