Lifestyle Marketing Key to Chrysler Success

Olivier Francois

Detroit News - March 13, 2012

Chrysler Group LLC’s chief mar­ket­ing offi­cer, Olivi­er Fran­cois, is the dri­ving force behind mar­ket­ing strate­gies and huge sales increase that focusus on the brand, rather than indi­vid­ual mod­els – which include the “Import­ed from Detroit” com­mer­cial and the Clint East­wood Super Bowl spot. Fran­cois calls him­self a French guy, work­ing for an Ital­ian com­pa­ny, and work­ing in Detroit. You can’t beat that for a win­ning com­bi­na­tion!




Lifestyle Marketing Key to Chrysler Success

Olivier Francois

Detroit News - March 13, 2012

Chrysler Group LLC’s chief mar­ket­ing offi­cer, Olivi­er Fran­cois, is the dri­ving force behind mar­ket­ing strate­gies and huge sales increase that focusus on the brand, rather than indi­vid­ual mod­els – which include the “Import­ed from Detroit” com­mer­cial and the Clint East­wood Super Bowl spot. Fran­cois calls him­self a French guy, work­ing for an Ital­ian com­pa­ny, and work­ing in Detroit. You can’t beat that for a win­ning com­bi­na­tion!