Its Automotive Innovation Product Development in Germany is well located near technical universities and automotive vendors
Computer chip giant Intel sees being part of connected cars important enough to invest $100 million for a testing ground, turning its theory into reality. At its Automotive Innovation Product Development center in Germany, Intel is studying how people interact with their cars so that the company can create new Intel innovations designed to enhance the automotive experience. The world is going mobile, and personal computing touches every part of consumer’s daily lives at home, work, and on the road, the company said.
Intel’s center in Karlsruhe, Germany, is located close to top technical universities, and a few hardware and software vendors with expertise in automotive technology. It’s an ideal location to accomplish Intel’s mission – to install, test, and showcase new connected car offerings in Intel’s customized secure car parking lot within its facility and invite important stakeholders over to these display meetings.
“The car is the ultimate mobile device,” said Staci Palmer, general manager of Intel’s Automotive Solutions Division. “By 2014, automobiles will be among the top three fastest-growing areas for connected devices and internet content.” Intel’s experience in developing personal computing, software, security, and cloud computing technologies will bring a new level off innovation to enhance the driving experience for both drivers and passengers, Palmer said.