What are the Hot Topics at NADA 2012 for Internet Sales Managers?

- February 10, 2012

As we head to this year’s NADA Con­ven­tion & Expo in Las Vegas, we always try to get a pulse on what the hot top­ics are for our cus­tomers. We have heard from many Inter­net Sales Man­agers who say that over­all, they are opti­mistic that sales will con­tin­ue to increase in 2012.

At AutoUSA, we have spent the last year lis­ten­ing and respond­ing to our cus­tomers’ needs. We have con­tin­ued to improve our web-based tech­nol­o­gy to deliv­er the best Inter­net leads and we have devel­oped an excit­ing new prod­uct to increase social media ROI. We also part­nered with two com­pa­nies that offer inno­v­a­tive prod­ucts to help Inter­net depart­ments increase sales while low­er­ing cost-per-sale (CPS). The response to our new prod­uct line has been very pos­i­tive and we are pleased to be able to offer demon­stra­tions to Inter­net sales man­agers at NADA, and to dis­cuss with them the proven ben­e­fits of each:

  • Leads&Listings AutoUSA gives deal­ers expo­sure on 100+ of the top auto shop­ping sites and deliv­ers the high­est qual­i­ty new and used car leads. Hav­ing devel­oped an advanced scrub­bing & val­i­da­tion process, an easy process for refund­ing, and cus­tom area cov­er­age, deal­ers can rest assured no oth­er inde­pen­dent lead provider out­per­forms leads from AutoUSA.
  • Show­Pro pow­ered by Hook­Log­ic is an incen­tive mar­ket­ing pro­gram proven to turn more leads into “shows.” It allows deal­ers to offer a finan­cial incen­tive online to in-mar­ket cus­tomers, moti­vat­ing them to vis­it the dealer’s show­room. Stop by our booth to read an incred­i­ble case study from one deal­er that has achieved amaz­ing results with Show­Pro!
  • Pow­erList­ings 2.0 dri­ves in-mar­ket cus­tomers from Craigslist to an inven­to­ry page on a dealer’s Face­book page. Designed to increase cus­tomer engage­ment and boost SEO rank­ings with the pow­er of videos, Pow­erList­ings 2.0 also pro­vides proven ROI.
  • Vir­tu­al Sales Assis­tant (AVA) Designed to aug­ment efforts of Inter­net sales staff in auto deal­er­ships, AVA Vir­tu­al Sales Assis­tant engages with cus­tomers who sub­mit Inter­net leads, ver­i­fies con­tact infor­ma­tion, sets phone appoint­ments, improves account­abil­i­ty, and ulti­mate­ly assists sales­peo­ple so they con­vert more leads into sales. Hir­ing AVA is sim­i­lar to hir­ing each sales rep a per­son­al assis­tant to aid in pri­or­i­tiz­ing cus­tomers to achieve high­er sales.

We hope you vis­it us at Booth #1415 at NADA to learn more about our Inter­net sales solu­tions, as well as to share what your “hot top­ics” are and how you hope to solve them. And don’t for­get to ask about our NADA Spe­cial!

Josh Vaj­da, Direc­tor of Inside Sales, AutoUSA can be reached atvajdaj@autousa.com.


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