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Battery Powered Vehicle Use by Families

Retail Automotive Summary - December 18, 2011

Significance of the Data
Chevy Volt and Nis­san Leaf face same mar­ket­ing issue Toy­ota faced when it intro­duced its Prius hybrid
Most con­sumers thought Prius was way too expen­sive to be pur­chased as sec­ondary vehi­cle in house­hold
Today it’s of pri­ma­ry impor­tance to many, and its expect­ed Volt, Leaf, and oth­er green cars will take a peri­od of time for adop­tion