6 Do’s & Don’ts for Social Business in 2012

- March 15, 2012

The excite­ment of 2012 is upon us. We’re all tak­ing stock in what we’ve done right and reeval­u­at­ing the choic­es we made that didn’t achieve the out­comes we expect­ed. It’s a time to plan, a time to set our­selves up for a suc­cess­ful year ahead. There’s a uni­fied call-to-action com­ing from con­sumers that should be dri­ving your 2012 mar­ket­ing plan: Help us know you bet­ter! Inte­grat­ing the prin­ci­pals of Social busi­ness into your mar­ket­ing plan will not only help your cus­tomer know you bet­ter, it will gen­er­ate sales.

Here are 6 Do’s and Don’ts to help you nav­i­gate Social busi­ness in 2012:

Do Grow Your Own Social Media Man­ag­er. Just because some­one is under 30 and they use Face­book for per­son­al rea­sons does NOT make them an deal­er­ship Social mar­keter. Mar­ket­ing is still mar­ket­ing, it’s only the medi­um that’s changed.

Do Know that Influ­ence is The Name of The Game. Deal­ers real­ly do care about their com­mu­ni­ty and in 2012, that means meet­ing the demands of the Social cus­tomer. These cus­tomers (and employ­ees) are influ­en­tial with­in their own net­works and, in some cas­es, have large audi­ences. Engag­ing influ­encers boosts everyone’s online rep­u­ta­tion.

Do Let Your Per­son­al­i­ty Shine Through. What is it about your store that is unique? What expe­ri­ence do you deliv­er that no one else can? It’s time to adopt new tools and tech­nolo­gies to com­mu­ni­cate your store’s per­son­al­i­ty more effec­tive­ly.

Don’t Treat Social Media As a Nec­es­sary Evil. It’s here and it’s not a fad. Peo­ple no longer buy what you sell …they buy WHO YOU ARE.  Your cus­tomers are talk­ing about you and you must par­tic­i­pate in the con­ver­sa­tion.  If you don’t, some­one else (your com­peti­tor) will. Embrace Social busi­ness, you’re cus­tomer is wait­ing to hear from you!

Don’t Under­es­ti­mate the Pow­er of Your Online Com­mu­ni­ty. It’s long been known that com­mu­ni­ty mem­bers typ­i­cal­ly buy from oth­er com­mu­ni­ty mem­bers.  Engage your com­mu­ni­ty and con­struct a refer­ral net­work so they’ll keep you top-of-mind dur­ing any pur­chase deci­sion process.

Don’t Let The Few Tell Your Sto­ry. For every dis­sat­is­fied cus­tomer there are 100+ that could be encour­aged to tell their sto­ry. You deliv­er a 5-star expe­ri­ence in real life. Why should your online reviews say some­thing else?  It’s just a mat­ter of con­vey­ing the true sto­ry on the rat­ings sites.  BE PROACTIVE!

READ the entire arti­cle by Kathi Kruse, auto­mo­tive social media expert, blog­ger, speak­er, coach, author and founder of Kruse Con­trol Inc. Kathi can be reached by e-mail at kkruse@krusecontrolinc.com or by call­ing 714–251-6440.


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