Toyota Announces Prius Plug-in Model Priced at $32,760

Detroit Bureau - September 18, 2011

In a sur­prise to many observers, Toy­ota for­mal­ly announced the new Prius Plug-in mod­el will be priced start­ing at $32,760, well above the price the auto mak­er had ini­tial­ly sig­naled. A ful­ly loaded ver­sion of the Prius Plug-in will sell for $40,285. The Prius sell­ing price is still about $7,000 less than Chevro­let Volt, but Volt will qual­i­fy for a full $7,500 tax cred­it under the fed­er­al government’s incen­tive pro­gram, while the new Prius Plug-in will receive only $2500. The small­er incen­tive reflects the fact that the gov­ern­ment pro­gram is based on the size of a vehicle’s bat­tery pack.