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Bridging Offline with Online Approaches - June 30, 2011

Significance of the Data
Polk research shows that only 47% of con­sumers return to the same brand when buy­ing or leas­ing a new vehi­cle
Ford ben­e­fits from his­toric brand and mar­ket­ing with cus­tomer loy­al­ty
Hyundai is new­er to game and is see­ing larg­er share of con­ver­sion from com­peti­tor brands