GM Appoints Ewanick Global Marketing Chief

Ewanick_Joel

AdAge.com - December 16, 2010

Sens­ing the need to improve sales, GM has appoint­ed Joel Ewan­ick to head of glob­al mar­ket­ing. Ewan­ick comes from stints at Hyundai and Nis­san and will report to Dan Aker­son, GM CEO, as well as Mark Reuss, head of GM North Amer­i­ca. Ewan­ick indi­cates mar­ket­ing efforts will resume in major events such as the Super Bowl, sports and auto rac­ing.